Exclusive partnership with Real
In October 2010, REAL has opened its first hypermarket in Ukraine, located within the Riviera Trade Centre in Odessa. Based on long term experience with POS Media branches in Poland and Turkey, REAL has signed an exclusive agreement with POS Media Ukraine on in-store advertising.
POS Media Ukraine already represents top Ukrainian retail and wholesale chains such as Fozzy Group, Metro Cash & Carry, Таvria V, Furshet. This brings the possibility to offer spread reach of customers throughout the whole Ukrainian market. POS Media will continue applying its know-how and experience of in-store advertising from its other European markets.
As a consequence of this partnership, POS Media Ukraine is offering more than 20 in-store media carriers for REAL stores, such as: advertisement on shopping trolleys, store entrances, stickers and shelf advertisements placed near the products in order to attract customers with innovative and effective advertising instruments. As a first result of this cooperation are campaigns for Lactalis and Nestle for their President and Nescafe Gold brands.