New Lactel brand has been started with POS Media Ukraine
Lactalis Group have enlarged the portfolio on the Ukrainian market by a new brand of milk products – Lactel and POS Media Ukraine, as the leader in point of sale advertising in Ukraine, has been selected as the main and long-term partner to ensure the campaign in the Ukrainian stores. This cooperation is based on one year contract framework and POS Media Ukraine is the main partner for all Lactalis promotional activities, including the Lactel new brand launch.
The campaign has been realized in Real, METRO, Novus, Silpo, Tavria and Furshet stores on several media carriers. POS Media has used also the new media carrier in Real stores for the first time, the column brand, which is very visible and interesting possibility to reach maximum of customers in the store. In Addition to this new carrier has been used also shelf stoppers directly to the product, shopping trolley advertisement, branding on entrance security gates and stickers on entrance doors. This set of carriers provides leading customers from the entrance directly to the product and allows visible and creative communication. Details and pictures from this successful campaign are included in the current issue of In-Store This Month magazine published by POS Media to inform and show the selection of in-store campaigns in Europe, where POS Media operates.