POS Media Ukraine has prolonged the line of exclusive contracts with the major trade chains in Ukraine for 2011
Thanks to long-term successful cooperation with the wide range of major retail chains, POS Media Ukraine has prolonged the exclusive contracts for representing the in-store promotions for 2011.
POS Media, the leading media agency in Point of Sale advertising, currently represents the main Ukrainian retail chains such as Fozzy Group, Tavria V, Metro C&C and Real, had recently extended its portfolio for in-store campaigns to Novus stores. This is following the successful cooperation with largest retail chains, which started in 2008 and continues the expansion of in-store activities on Ukrainian market.
“The main goal of POS Media Ukraine for the current year is to strengthen the further cooperation, particularly by way of offering innovative media carriers, such as Pallet Decoration, Pallet Gates in Silpo stores and Wobblers in Tavria V stores. These new carriers are intended to complement the current portfolio and enable advertisers to use all offered media carriers in order to intensify their promotions”, as was mentioned by Maxim Sazhyn, the General Manager of POS Media Ukraine.
During the last two and a half years POS Media realized more than 450 in-store campaigns and installations and due to wider media portfolio further opportunity for growth appears.