Start of the cooperation between POS Media Ukraine and PepsiCo
New in-store campaign by POS Media Ukraine for the leader on domestic juice market Sandora, part of PepsiCo International Holding, started in Ukrainian retail chains.
POS Media Ukraine, the leading point of sale media group, has launched new in-store campaign for the new Sandora brand on Ukrainian market – Pepsi Max. This will be the first experience of a long-term cooperation between POS Media and Sandora company.
POS Media has used unrivalled expertise to promote the new product in Sandora’s portfolio. For this campaign Novus, Tavria V, Fozzy C&C, Metro and Karavan retail chains have been selected. The main goal of the campaign was to maximize visibility of the new brand in the stores, therefore have been used large entrance door stickers, advertisement on exit gates and shelf stoppers directly near the products. This mix of media carriers is highly visible for every consumers entering the store. Very important for the whole campaign was also clear and distinct visual to reach the maximal visualization of a new product, which was successfully realized by POS Media. The period of this campaign (April – May) was chosen due on partial seasonality of this product.
Trade marketing manager of “Sandora” working with the channel “Organized trade” Vitaliy Sergeev – Ronskiy says: “Results fully meet our expectations. Our product got into the Top10 products it the category of sweet water. To achieve such results without the in-store campaign support is difficult considering saturation of the category, number of major players on the market, etc. We are pleased with the process and results. POS Media Ukraine showed decent standard of works. Client service, flexibility, efficiency and systematic approach are strong points of the company. Thank you for your work, guys! Consumers learn about the new product, charged of positive energy of Pepsi MAX through the joint efforts!”
“POS Media is proud of the successful campaign implementation of Pepsi Max product. Successful campaigns largely depend on coherence and high level of communication that were established in collaboration with the client that lets us to be sure in realization of successful subsequent projects with Sandora company”, said Sales Director POS Media Ukraine Tatiana Pasternak.