The new Oreo brand has been launched with POS Media Ukraine
Kraft Foods entered the Ukrainian market with a new favourite brand of sandwich cookies - Oreo. For the campaign implementation has been selected POS Media Ukraine, the leader in point of sale advertising. "We have chosen POS Media for their professional approach and ability to provide comprehensive in-store advertising in the largest retail chains in Ukraine. In-store advertising is important and integral part of the whole campaign, allows us to communicate as close as possible to our customers at the point where the purchase decisions are made - in the stores", said Sergey Gunchyk, Key Account Manager of Kraft Foods.
The campaign has been realized in Silpo, Metro, Tavria and Novus retail chains - 121stores in total and by its range and the number of advertising media is one of the biggest campaigns in Ukraine. Among other media carriers, the campaign has been realized by the entrance door stickers, entrance security gates wraps, safety box stickers, shelf stoppers and floor graphics near the Oreo products. Using multiple types of media carriers with visible and creative solutions for campaign visuals, the campaign undertook a really visible and eye-catching endeavour for customers. Thus, Kraft Foods and POS Media Ukraine successfully launched the Oreo brand on the Ukrainian market.